Does a new product have added value within the whole of our existing range?
What is/are the most appropriate variant(s) of a product?
Does a new variant effectively ensure more product diversification within our range?
To what extent does the new product cannibalise the existing range?
Portfolio optimization
Via portfolio management we view how the products in your existing range relate to each other, and whether there is still room for possible expansion. Thus we offer answers to questions like: