Does this chocolate taste good?
What does the Chinese consumer think of my product?
Is the taste of my toothpaste better than that of the competitive product?
Which coffee is favoured most?
What determines the consumer's preference?
Is the scent of a hand cream pleasant?
Which recipe has the best chance in a private label tender?
Which aspects are important for general acceptance?
Can this dish be improved?
Which aspects need to be adjusted?
How much progress can a product still make?
! International network with carefully selected partners in Europe, the USA and Asia
Tools: central location test (CLT) - home use test (HUT) - penalty analysis - preference mapping - temporal dominance of sensation (TDS)