Why VG

V for Value: Quality and reliability
No “one size fits all” solutions, but an individual and professional approach with scientifically substantiated results, supported by more than 20 years of experience

G for Guidance: Guidance from A to Z
For each step in the production cycle and at any time in the innovation cycle, but also for insight into the behaviour of the consumer

An answer to your questions throughout the production cycle

What is the impact of a cheaper raw material on my end product?

Is the sensory variation between different deliveries of a raw material acceptable?

Which raw materials are interchangeable without any noticeable difference in the end product?

How do I adapt my product to different preparation methods?

Is my product adapted to how it is served/used?

Which packaging is easiest to use?

Is there a deviant taste/odour perceptible from the packaging material?

Which packaging best preserves the quality of the product?

Does the product meet the expectations that the packaging raises?

What is the impact of certain claims on product acceptance?

What is the image of my product/brand among consumers?

Does my product match the brand and the corresponding product expectations?

  • Productie Cyclus 1

    Raw materials

    • What is the impact of a cheaper raw material on my end product?
    • Is the sensory variation between different deliveries of a raw material acceptable?
    • Which raw materials are interchangeable without any noticeable difference in the end product?
  • Productie Cyclus 2

    Intermediate product

    • How do I adapt my product to different preparation methods?
  • Productie Cyclus 3

    End product

    • Is my product adapted to how it is served/used?
  • Productie Cyclus 4

    Packaged product

    • Which packaging is easiest to use?
    • Is there a deviant taste/odour perceptible from the packaging material?
    • Which packaging best preserves the quality of the product?
    • Does the product meet the expectations that the packaging raises?
    • What is the impact of certain claims on product acceptance?
  • Productie Cyclus 5

    Brand

    • What is the image of my product/brand among consumers?
    • Does my product match the brand and the corresponding product expectations?

An answer to your questions throughout the innovation cycle

What does the consumer think of this new idea?

Does a new product not mean cannibalisation of my existing range?

How do the existing products relate to each other?

Which recipe scores best?

Which packaging guarantees the longest shelf life?

Does the product fit the image of my brand?

Is my product still equivalent to my trial version after scaling up?

What is the sensory shelf life of my product?

What is the impact of a new production site on my end product?

Are the fluctuations in sensory product quality acceptable?

Does the consumer think my product is better than competitive products?

How do I achieve/maintain a competitive edge?

What is the impact of a cheaper raw material on my end product?

Which claim(s) can I place on my product?

With which variants can I successfully expand my product line?

  • Innovatie Cyclus 1

    Scouting

    • What does the consumer think of this new idea?
    • Does a new product not mean cannibalisation of my existing range?
    • How do the existing products relate to each other?
  • Innovatie Cyclus 2

    Design

    • Which recipe scores best?
    • Which packaging guarantees the longest shelf life?
    • Does the product fit the image of my brand?
  • Innovatie Cyclus 3

    Scaling up

    • Is my product still equivalent to my trial version after scaling up?
    • What is the sensory shelf life of my product?
    • What is the impact of a new production site on my end product?
  • Innovatie Cyclus 5

    Consolidation

    • Are the fluctuations in sensory product quality acceptable?
    • Does the consumer think my product is better than competitive products?
    • How do I achieve/maintain a competitive edge?
  • Innovatie Cyclus 4

    Optimisation

    • What is the impact of a cheaper raw material on my end product?
    • Which claim(s) can I place on my product?
  • Innovatie Cyclus 6

    Innovation

    • With which variants can I successfully expand my product line?
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Usage and attitude research

Who are the (potential) consumers of your product?
How often do they buy your product and for whom?
Where, when and how is your product used?
Are there subgroups with different expectations and how are they characterised?

Valuable insights to better align your product with the end user.