
Quantitative consumer research
Research into the acceptance and optimisation of products
In sensory lab & at home - worldwide
Top-level analysis of sensory & consumer insights worldwide!
Based on consumers and expert panels, we examine products, concepts, packaging, experiences, use and purchasing behaviour on a daily basis. Thanks to our extensive expertise, we can guide you in choosing the most suitable method tailored to your demand.
Research into the acceptance and optimisation of products
In sensory lab & at home - worldwide
Product testing by consumers in their home situation.
Food – personal care – household care – pet food
Usage & attitude and motivational research on concept and product
In Flanders, Wallonia and internationally.
Study into the potential of new ideas, concepts
Impact of product brand and other information on product experiences and expectations
research into ease of use and experience of packaging
Validation of sensory claims for communication purposes
Objective product assessment of sensory aspects by trained expert panels.
Research into the influence of food contact materials (packaging, inks, adhesives) on the sensory properties of the packaged food
Optimal expiration date in function of sensory quality
Objective testing to determine whether there is a sensory difference between products
Research into the degree of similarity, the ‘matching’ of products.
Product positioning according to sensory similarities and differences
Optimisation of the product range